Why Have Standards?
Image counts. Research indicates that the image, or branding, of a college or organization, plays an important role in decision-making about that institution. Our public-facing image is important to students in determining whether they will consider enrolling in CCCOnline courses. It also impacts how our community supports us, and it equally comes into play for those who might want to teach or work for CCCOnline. A positive image means positive things for CCCOnline.
Please align all public-facing materials (website, documents, brochures, powerpoint presentations, letterhead, logos, etc.) with these Brand Standards to maintain a consistent identity in our market. We will continue to grow our Brand-Central guidelines.